A framework for benchmarking a travel web site | |
| Author | Pwint Phyu Aung |
| Call Number | AIT Thesis no.IM-03-15 |
| Subject(s) | Benchmarking (Management) Web sites |
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science, |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. IM-03-15 |
| Abstract | With the advent of the Internet, travel web site businesses are rapidly growing. Consequently, it is important to dete1mine the performance of the web site. In most industries, business perfo1mances can be compared with one another by applying business frameworks. However, there is no proper framework for evaluating travel web sites. This study is an attempt to propose criteria for benchmarking a travel web site. The result of this study provides such a framework. A survey was conducted to obtain info1mation from travel web site owners or developers and travel web site users. The results of the survey revealed important criteria for the study. These criteria were differentiated into general criteria and technical criteria. Analysis was conducted by using a statistical approach and software tools. The analysis results were used to implement the prototype. Finally, the study proposed a framework to dete1mine benchmarking criteria for travel web sites. This framework would be useful for the travel web site developers or owners who want to compare their web site with others for purpose of improvement. Travel web site users can also use this benchmarking framework to compare travel web sites to identify ones that meet the criteria. |
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. IM-03-15 |
| Type | Thesis |
| School | School of Advanced Technologies (SAT) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Vatcharaporn Esichaikul; |
| Examination Committee(s) | Sadananda, R.;Haddawy, Peter ; |
| Scholarship Donor(s) | Asian Institute of Technology Partial Scholarship; |
| Degree | Thesis (M.Sc.) - Asian Institute of Technology, 2003 |