Key factors for successful e-grocery activities | |
| Author | Kleimann, Gabor Robert |
| Call Number | AIT RSPR no.SM-03-114 |
| Subject(s) | Telemarketing Groceries |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-03-114 |
| Abstract | Out of the top ten e-grocers in the USA in 2000, only one still exists today and the question often being asked is if e-groce1y has any future at all or if it only has a past. With puree-grocers disappearing from the market, the question is how an e-groce1y business can be managed successfully. E-grocery not only implies ordering goods through the internet and getting them delivered to people's homes but also includes various aspects such as order-picking and web-site design. Although an overview on most aspects concerning e-grocery is given in this paper, the main focus is on web-site related issues and customer-service related topics. The approach is purely from a B to C point of view. 11 parameters have been identified by the author and a total of 14 e-grocers have been analysed in France, Great Britain and the USA. Furthermore 7 different types of e-shoppers have been identified in order to allocate parameters important to each specific customer group at the end of the paper. |
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-03-114 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Gopinath, Saji |
| Examination Committee(s) | Sununta Siengthai; Broustail, Francois Joel |
| Scholarship Donor(s) | - |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2003 |