| Author | Nguyen Hong Anh |
| Call Number | AIT RSPR no. SM-03-12 |
| Subject(s) | Clothing trade--Marketing--Thailand
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| Note | The internship report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-03-12 |
| Abstract | Walrus Trading Co. is one of the medium size companies in the field of manufactming children wears. It has manufacture children wears for 10 years, the main market for Walrus Trading is American market. Due to the slow growth of the international market, the changing in outsourcing chain, the fierce competition from neighbo1ing countries, these factors reduce the exports from Thai in general, and at Walrus Trading in particular. The objective of the study will therefore design entry strategies for the company in long term and short term to enter the new markets Based on the examination and analysis of the external and internal environment, the study will determine strengths, weakness, opportunities and threats. Derived from the SWOT and based on the general process of strategy formulation, the study will develop the most appropriate entry strategies for the company. Finally some recommendations are suggested for the company to be able to implement the proposed strategy. |
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-03-12 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Khang, Do Ba; |
| Examination Committee(s) | Swierczek, Fredric W.;Singha Chiamsiri; |
| Scholarship Donor(s) | Asian Institute of Technology & French Government.; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2003 |