1 AIT Asian Institute of Technology

The international trading strategies for Thai small and medium enterprises in shrimp business

AuthorTawee Sayamipuk
Call NumberAIT RSPR no. SM-03-19
Subject(s)Small business--Thailand
International trade
Shrimp industry--Marketing--Thailand

NoteA research proposal submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
PublisherAsian Institute of Technology
Series StatementResearch studies project report ; no. SM-03-19
AbstractThe global market is opening up, global competition is on the rise, and modern technology and communications could allow SMEs to play an increasing role in the global market. The research study discusses the opportunities for SMEs shrimp exporter in Thailand for greater pa1ticipation in world trade, and the constraints that these exporters face in making use of the new opportunities. To develop specific strategies for new business oppmiunity, Thai shrimp expmier to Taipei market is analysed as a potential market together with the global trend and necessary government support policies. From the study, it shows that SME processed shrimp exporters in Thailand would have excellent opportunities in the global market if the current constraints were alleviated or removed. Of the main constraints to SME, domestic policy environments have been identified as the dominant impediment.
Year2003
Corresponding Series Added EntryAsian Institute of Technology. Research studies project report ; no. SM-03-19
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Quang, Truong;
Examination Committee(s)Singha Chiamsiri;Swierczek, Fredric William;
DegreeResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2003


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