Human resource development in Myanmar hotel industry : a case study of selected hotels | |
| Author | Hnin Aye Lwin |
| Call Number | AIT RSPR no. SM-03-21 |
| Subject(s) | Manpower policy--Myanmar Hotels--Myanmar |
| Note | A research study submitted in partial fulfillment of the Requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-03-21 |
| Abstract | The Hotel and Tourist Industry of Myanmar at present is among of the fastest growing industries of the world as an earner of Foreign Exchange. This country is richly endowed with numerous tourist attractions such as fabulous pagodas, historical relics, beautiful landscapes and archaeological sites, so that together with the open-door economic policy which has been adopted, the hotel industry is one industry which could be expected to flourish in the new economic environment. Hence this study is an attempt to contribute to the development and promotion of Myanmar's Hotel Industry. Within each class or category of accommodation, competition in Hotel Industty is mostly based on the quality of services while price and other factors do not play an impmiant role. In addition, competition in the hotel industry is stt·ongly dependent on the Human Resource competence of an organization, which wants to offer high quality customer service. The hotel industry in Myanmar now enjoys a fast changing environment, yet it has to cope with many difficulties in reaching the comparable level in service quality and meeting the fierce competition in the global market. This studies tries to analyze the human skills through the frontline staff (meaning all hotel personal directly dealing with customers, about two - third of all staff), based on customer's expectation and satisfaction on service quality delivered by hotels in Myanmar. It is also provides some recommendations for the hotels to improve their service quality by means of better tt·ained and motivated human resources. It is hoped that the results of this study would help the hotel management and frontline employees to improve service performance toward customer's expectations. Myanmar Hotel Industry still has a long way to go in order to bring its service level up to the standard of other leading hotels in the world. To improve and extend the present market potentials, it is not only sufficient to upgrade its visible facilities and services, but it must strive to bring about changes in the background infrastructure as well as in the administrative procedures. |
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-03-21 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Sununta Siengthai; |
| Examination Committee(s) | Ramachandran, N.;Singha Chiamsiri; |
| Scholarship Donor(s) | Swiss Agency for Development and Co-operation (SDC); |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2003 |