Portfolio of human-computer interaction technologies : a case study of Thailand | |
| Author | Aim-orn Imcharoen |
| Call Number | AIT RSPR no.SM-04-110 |
| Subject(s) | Human-computer interaction -- Thailand Investments -- Thailand |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-04-110 |
| Abstract | Technology is one of the key drivers of survivors and the growth of companies. The competitiveness of organization based on R&D activities. These R&D oriented organization faced with many problems such as limited resources and failure in of commercialization of R&D output. However, the accelerated rate of changing in technology, global diffusion, competitiveness market and management concerns over better linkages between technologies and business to manage technological resources strategically and highest efficiency. Technology portfolio is used as a tool for technology planning, technology selection and strategic technology management. They can be used on decision by allow technology to be analyzed in a systematic manner, providing an opportunity to reduce risk by setting priorities of technologies and strategies for organization. In this research , the concept framework of technology portfolio was applied to be tool for management in R&D organization in Thailand by linking technological attractiveness and the firm's competitiveness. The objective is to identify and analyze the important factors of portfolio in Human-Computer Interaction Technologies in Thailand. It started with a list of indicators in each dimension, technological attractiveness and the competitiveness of the firm identified in the literature. These criteria were submitted to all Human -Computer Interactions Technology's experts in Thailand for evaluation the important indicator. The finding of investigation shows that the attractiveness of a given technologies depends mainly on (1) macro-level factor related with the government decision, (2) marketing potential factor, (3) development efforts & influence of technology factor, (4) position of technology in competition factor, (5) petformance of technology factor, (6) dominant design factor and (7) potential for further progress or development of technology factor. On the other hand, technological competitiveness of the firm depends above all of (1) the value of investment factor both of financial ability and Lab& equipment, (2) R&D cooperation factor, (3) own capability factors and (4) basic knowledge of technical staffs. Recommendation is given to a concerned R&D organization, which focuses on R&D activities and employs the outputs from Human-Computer Interactions Technologies. These dimension and factors can be expanded to assess their technological attractiveness and technological competitiveness of organization to high efficient investment and resource allocation. |
| Year | 2004 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-04-110 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Donyaprueth Krairit; |
| Examination Committee(s) | Igel, Barbara ;Tang, John C. S.; |
| Scholarship Donor(s) | Asian Institute of Technology Fellowship; |
| Degree | Research Studies Project Report (M. Eng.) - Asian Institute of Technology, 2004. |