1 AIT Asian Institute of Technology

Cross-cultural management and discourses of negotiation : an application of Q methodology

AuthorPotter, Amy Celino
Call NumberAIT Thesis no.SM-03-01
Subject(s)Q technique
Cross-cultural studies
NoteA thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration
PublisherAsian Institute of Technology
AbstractQ Methodology is a relatively new research tool, yet to be applied to the international business arena. I believe that this thesis, using Q empirical studies to analyse different nationalities' discourse patterns, could provide a valuable preliminary foray into complex cross-cultural human subjectivity issues. The specific objective of this thesis is to introduce Q Methodology to the field of crosscultural management by analysing different nationalities' discourse patterns of negotiation, and identifying both the resulting impact this can have on communication issues within cross-cultural management and directions for future study. The chosen methodology, Q, is based on the subjectivity of the human mind, combining the openness of qualitative methods with the statistical rigour of quantitative research analysis. Q allows individual responses around a chosen topic to be con-elated, so as to find inherent structures within the data representing latent discourses (i.e. views and attitudes on the topic). A sample of the relevant population representing Europe and Asia will be selected for the Q empirical studies from the AIT international student body, thereby analysing crosscultural communication issues within an Asian environment. Please note the following version of this thesis has been altered in accordance with AIT's School of Management formatting guidelines. The original version (complete with footnotes) is available in the publishable version on request.
Year2003
TypeThesis
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Swierczek, Fredric W.
Examination Committee(s)Dimmitt, Nicolas J.;Sununta Siengthai
Scholarship Donor(s)Asian Institute of Technology
DegreeThesis (M.B.A.) - Asian Institute of Technology, 2003


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