1 AIT Asian Institute of Technology

Herzberg's two-factor theory : a case study of the banking industry in Thailand

AuthorO'Brien, Randy
Call NumberAIT Thesis no.SM-03-03
Subject(s)Banks and banking--Employees--Thailand
Job satisfaction--Thailand
NoteA thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration
PublisherAsian Institute of Technology
AbstractThis study examines what factors lead to job satisfaction and job dissatisfaction among Thai employees working in the banking sector of Bangkok, Thailand. Using Herzberg's two-factor theory, the research demonstrates how two very different sets of factors define employees' attitudes towards their work. The factors that led to employees experiencing significant job satisfaction were: enjoying the job, relationships with their peers, being successful, relationships with their boss, and the working conditions. The factors that led to employees experiencing extreme dissatisfaction were: being bored, relationships with their peers, relationships with their boss, doing repetitive work, and the working conditions. While at first glance Herzberg's segregation of intrinsic and extrinsic factors may not seem to apply to Thailand, the aggregated results prove the two-factor theory's validity.
Year2003
TypeThesis
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Sununta Siengthai
Examination Committee(s)Dimmitt, Nick;Singha Chiamsiri
DegreeThesis (M.B.A.) - Asian Institute of Technology, 2003


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