The value chain analysis of heart center in Thailand :|ba case study of Bangkok Heart Center | |
| Author | Maytassa Khunsuwan |
| Call Number | AIT RSPR no.SM-04-34 |
| Subject(s) | Production management Medical centers--Administration |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-04-34 |
| Abstract | This research paper attempts to find out how the value chain system plays a role in the health care system, particularly the heart centers of hospitals. Today, value chain management plays an impo1tant role for every industry; especially in the manufacturing industry because it allows individual businesses in the value chain to be able to manage their supply and demand with lower costs. This research attempts to explain the characteristics of hea1t center industry by considering both of macro- and micro-environment. Further detailed information will then describe the study of the value chain system of heart centers categorized as the inter-firm and firm level. The process begins from producers until end-consumer. The inter-firm level analysis allows us to understand internal value chain of the hea1t center industry. The firm level analysis is done by taking the Bangkok Heart Center as a case study for value chain. The results show an interesting differences and similarities among heart centers in the Bangkok region. |
| Year | 2004 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-04-34 |
| Type | Research Study Project Report (RSPR) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Tang, John C.S. |
| Examination Committee(s) | Singha Chiamsiri ;Swierczek, Fredric W. |
| Scholarship Donor(s) | RTG Partial Fellowships |
| Degree | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 2004 |