| Author | Duarte, Alvaro |
| Call Number | AIT RSPR no.SM-04-40 |
| Subject(s) | Customer relations
|
| Note | A research study submitted in fulfillment of the requirements for the
degree of Master of Business Administration. School of Management
|
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ;|vno. SM-04-40 |
| Abstract | In this time of popularity for the CRM tools, we can observe that the success is not
guaranteed, as the failures of implementation are more and more frequent. Huge sums of
money are wasted in these cases; furthe1more the relationships with the consumers are
damaged. We will try to discover why the companies are facing these difficulties, and
how the consumers are reacting to these new strategies. As a matter of fact, their profile
is more and more complex, and through a survey we will discover that the companies that
want to use CRM tools will need pragmatism and an entire commitment as the consumers
are demanding. |
| Year | 2004 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-04-40 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Donyaprueth Krairit |
| Examination Committee(s) | Dimmitt, Nicolas J. ;Willi Zimmermann |
| Degree | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 2004 |