Event marketing and sponsorship in the student environment example of one event in France and Thailand | |
| Author | Beroud, Benjamin |
| Call Number | AIT RSPR no.SM-04-45 |
| Subject(s) | Special events--France--Marketing Special events--Thailand--Marketing Sports sponsorship--France Sports sponsorship--Thailand |
| Note | A research study submitted in partial fulfilment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ;no. SM-04-45 |
| Abstract | Sponsorship and Event Marketing are the world's fastest growing forms of marketing. Corporate giants are spending millions of dollars on naming rights for everything from sporting complexes, to arenas, fairs, and festivals. This seems to be part of a growing trend, as sponsorships and Event Marketing begins to play a more dominant role in many companies' marketing budgets. Nowadays the student population, either in France or in Thailand, is getting more and more important for the companies. They try to meet them at soon as then can, because they know that they will be the new generation of customer. One of the best way to reach the student population is in organizing events or sponsoring student events. Thanks to that they are able to know more about the product and the companies. The study will audit two different events in the student population. One event in France, the FESTI 2002, the biggest cultural student event; and the other one in Thailand, the 591 h Chula-Thammassart football Match. A focus will be making on the place of sponsorship on this two events. |
| Year | 2004 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-04-45 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Broustail, F.J.; |
| Examination Committee(s) | Dimmitt, Nicholas ;Dimanche, Frederic; |
| Degree | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 2004 |