Customer satisfaction for customized products or services through the internet | |
| Author | Bihan, Sebastine Le |
| Call Number | AIT RSPR no.SM-04-48 |
| Subject(s) | Consumer satisfaction Internet marketing--Customer services |
| Note | A research study submitted in partial fulfilment of the requirements for the degree of Master of Business Administration, School of management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-04-48 |
| Abstract | The purpose of this study was to find out, if customization of products and services fully reached the expectations of the customers and what could be the points of improvements in order to completely satisfy the customers. A survey has been sent by e-mail to 254 people and 95 responses was received which means 37,4 % of people answered. Out of this 95 people, 32 people had an experience with customized products or services via the Internet. According to the results, customers' satisfaction for customized products or services was on a whole positive. However, the survey permitted to point out the matter of dissatisfaction according to the nature of the service or product delivered and the point of satisfaction given by this new way to sell |
| Year | 2004 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-04-48 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Donyaprueth Krairit; |
| Examination Committee(s) | Dimmitt, Nicholas J. ;Zimmermann, Willi; |
| Degree | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 2004 |