Destination Vietnam :|bpotential attractions for French tourists | |
| Author | Luong Thuy Tien |
| Call Number | AIT RSPR no.SM-05-46 |
| Subject(s) | Place marketing--Vietnam Tourism--Vietnam Tourists--Vietnam |
| Note | A research study submitted in pa11ial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-05-46 |
| Abstract | Since the implementation of its "doi moi" (renovation) policy Vietnam economy has got noticeable achievements in three main economic sectors: agriculture, industry and services and tourism. Among those tourism industry plays an important role in contributing to the economic development of the country. Besides the target markets such as China, Korea, America, South Korea, Australia, Taiwan and Japan, France can be considered as one of the most targeted clientele. The privileged links between France and Vietnam inherited from the colonization period tend to favor French tourists. The Vietnam National Administration of Tourism (VNA T) aims at promoting French tourism to Vietnam. To do so, it has promoted Vietnam's image as an attractive destination through the Internet, mass media and also through international channels. Destination image is important because it affects the individual's perception and their consequent choice. Therefore, many destinations have tried to reinforce positive images already held by the target audience, correct negative images or create a new one. In order to do so, the tourism managers have to evaluate about the destination image's awareness toward the target customers. Because of the significant role of French tourists to Vietnam tourism industry, it is necessary to have a study on French visitors' perception toward Vietnam's image as a tourism destination. The research study is attempts to evaluate French visitors 'perception toward Vietnam as an ideal destination through three objectives: developing a framework to assess destination images and perceptions of an emerging tourist destination (Vietnam) in the mind of French visitors, determining the main factors for the Vietnam's image as a desirable tourism destination and suggesting an effective marketing strategy to promote Vietnam as an ideal destination. |
| Year | 2005 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-05-46 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, Fredric William |
| Examination Committee(s) | Sununta Siengthai; Dimmit, Nicholas J. |
| Scholarship Donor(s) | French Government |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2005 |