Developing an effective trade promotion strategy in Vietnam : a case study of Vietnam Trade Promotion Agency's network | |
| Author | Nguyen Khanh Cam Chau |
| Call Number | AIT RSPR no.SM-05-72 |
| Subject(s) | Sales promotion--Vietnam Vietnam Trade Promotion Agency |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-05-72 |
| Abstract | Trade Promotion becomes one of the important aspects of the economy both in developed and developing countries. For Vietnam trade promotion network has just been established recently and it has to face many challenges. There are many things needs to be done for the system catch up with the regional and international level for the sake of the economy. The research does not aim at designing a new strategy for Vietnam Trade Promotion rather it only aims at reviewing the operations of the current trade promotion performance in Vietnam focusing on the current trade promotion network led by the Vietnam Trade Promotion Agency (VIETRADE); then examining the best practices of Trade Promotion and Export Development in Asia to draw lessons learnt from successful Trade promotion organizations. Then based on the above analyses the research will introduce some recommendations to update and revise the current strategy. |
| Year | 2005 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-05-72 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierzeck, Fredric William |
| Examination Committee(s) | Sununta Siengthai; Dimmitt, Nicholas J. |
| Scholarship Donor(s) | Asian Institute of Technology; French Government |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2005 |