1 AIT Asian Institute of Technology

The effect of cognitive dissonance and human resource management on learning work behavior for performance improvement : an empirical investigation of Thai corporations

AuthorDecha Dechawatanapaisal
Call NumberAIT Diss. no.SM-05-03
Subject(s)Organizational learning
NoteA dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy
PublisherAsian Institute of Technology
AbstractThe concept of organizational learning has received considerable attention in the scholarly literature because superior learning process enhances the desired performance outcome. Yet few empirical studies have examined the underlying factors or pre-conditions that can shape such organizational learning process and its impact on performance outcome. In this study, organizational learning process is viewed based on cognitive and behavioral standpoints and is labeled as learning work behavior. This research proposes a framework which identifies the underlying factors that shape learning behavior in the workplace and investigates the impact of cognitive dissonance and HRM practices on learning work behavior to improve performance outcome by taking organizational members' perspectives into consideration. Using the data obtained through a questionnaire survey of 606 respondents from 17 organizations operating in Thailand from various sectors, the researcher found that the psychologically uncomfortable state of cognitive dissonance is a condition that blocks people from acquiring and learning new knowledge during the organizational transformation period. However, the mature HRM practices can help moderate individual's inconsistent attitude and unpleasant psychological mindset as well as enable learning work behavior. The empirical results support the proposed hypotheses and hence, the notion that building and managing organizational learning practices requires basic shifts in how people think, behave, and interact in the roles they should play in the process. In addition, the results suggest a positive association between learning work behavior and performance outcome based on supervisors' perspectives. This is consistent with prior research indicating that organizations that embrace management practices with the organizational learning concept can achieve improved performance.
Year2005
TypeDissertation
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Sununta Siengthai
Examination Committee(s)Bechter, Clemens;Swierczek, Fredric W.;Igel, Barbara;Uthai Tanlamai;Rowley, Chris;
DegreeThesis (Ph.D.) - Asian Institute of Technology, 2005


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