| Author | Nguyen Thao Linh |
| Call Number | AIT RSPR no.SM-05-78 |
| Subject(s) | Public health--Marketing--Vietnam
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-05-78 |
| Abstract | Social benefit is what people care much about in the millennium of advanced technology
and globalization. That is the reason why social marketing is created based on the theory
and techniques of commercial marketing in order to gain social goals. Healthy life style is
what everybody, every country make a lot of efforts to acquire. Application of social
marketing in public health aim to create healthy behaviors for people. In recent years,
realizing the role of public health, government of many developing countries paid
attention at improving and promote a healthy lifestyle.
The purpose of this research is to analyze current social marketing in condom use among
youth in Vietnam. Then specific recommendations are provided based on the finding of
the research in order to have increased the condom use rate among youth.
This research deals with the analysis of awareness and attitude of youth in condom use, a
sensitive topic. Thus, it is necessary to design and collect information from in-depth
interviewing of thirty youth and ten condom providers. Findings of this research are
barriers to condom use of Vietnamese youth and opportunities for condom promotion in
Vietnam in order to overcome the barriers. A pilot program is proposed and peers
education is recommended to achieve the healthy society of Vietnam. |
| Year | 2005 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-05-78 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierzeck, Fredric William |
| Examination Committee(s) | Sununta Siengthai;
Dimmitt, Nicholas J. |
| Scholarship Donor(s) | Asian Institute of Technology;
French Government |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2005 |