Globalization and strategy of Vietnamese State owned Enterprises (SOE) :|ba case study of the Garment Company 10 (GARCO 10) | |
| Author | Nguyen Thanh Nga |
| Call Number | AIT RSPR no.SM-04-83 |
| Subject(s) | Strategic planning--Vietnam Clothing trade--Vietnam |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-04-83 |
| Abstract | This research studies the strategy of a Vietnamese SOE, on how it goes global in the context of globalization, and proposes it a suitable strategy for the next period. Textile and Garment is one of the most important sectors in Vietnam, in which its export value is second to crude oil. Garco 10, in the North of Vietnam, is one of the leading Textile and Garment companies with its majority products are for export. The exporting activities were undertaken in two methods, exporting CMT and FOB. The research investigates Garco 10 performances using global index, in the context of developing country. The Garco 10 strategic management competencies and directions then are examined to find whether Garco 10 performances reflex rightly what they wanted to do. The company's global actions are also studied to find the gap between a global company and where it is now. Basing on Garco 10 performances, strategic directions, competencies and global actions, the strengths and weaknesses of its global activities are withdrawn. Two strategies for Garco 10 going global are developed and evaluated, in which the Integrated Cost Leadership/ Differentiation Strategy is recommended to complete in the future, basing on the findings of this research as well as the external environment. |
| Year | 2004 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-04-83 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, Fredric W.; |
| Examination Committee(s) | Sununta Siengthai ;Singha Chiamsiri ; |
| Scholarship Donor(s) | Government of France ;AIT Fellowship; |
| Degree | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2004 |