Destination analysis : a case study of the potential for and sustainability of tourism development in Sihanoukville, Cambodia | |
| Author | Khut Chandara |
| Call Number | AIT RSPR no.SM-04-88 |
| Subject(s) | Ecotourism--Cambodia Tourism--Cambodia |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-04-88 |
| Abstract | A cursory review of the national tourism environment in Cambodia revealed the fact that tourism development is still in its infancy, impeded by various constraints. The national government is committed to poverty reduction as their primary development goal and has identified the development of the tourism industry as a key instrument in meeting this goal. A diversification of the tourism product is expected to more effectively distribute income generated by tourism. Diversification can only take place when local authorities are capable of planning, managing and promoting tourism, which up to now has not been the case. Therefore, the purpose of this research is to provide an assessment of Sihanoukville in order to propose strategies for planning development in tourism of this costal province. |
| Year | 2004 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-04-88 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, Fredric W.; |
| Examination Committee(s) | Singha Chiamsiri ;Sununta Siengthai ; |
| Scholarship Donor(s) | AIT Fellowship; |
| Degree | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2004 |