| Author | Ly Virak |
| Call Number | AIT RSPR no.SM-04-91 |
| Subject(s) | Automobiles--Cambodia--Marketing
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-04-91 |
| Abstract | The number of vehicle used in Cambodia has immediately grown up in
the last decade due to the free market policy in 1989. As you will see in this
research, 4 wheels vehicle is currently used to transport and deliver the goods in
the city as well as in the country and it is covered most of the market share in
Cambodia market. Nowadays, R.M Asia Co., Ltd. is planning to import three
wheel vehicle from Italy called Piaggio Ape to this market.
This research study is focuses on an analysis of the launching strategy for
Piaggio Ape in the automobile industry in the Cambodia market. This will
followed by an analyses of current environment of Cambodia, current situation of
R.M Aisa., Co, Ltd, Industry analysis of Piaggio Ape in this market and the
consumer perception toward this product.
As the customers have become more demanding, companies or suppliers
can no longer afford to differentiate on the basis of the product alone but rather
have to meet consumer expectations and satisfy their needs by providing them
value for their purchase decision. The company will have to rethink their strategy
to attain the objectives in parallel with the satisfaction their sale representative
interests. Finally, a summary of major findings from this study and
recommendations to companies contemplating launching and expansion its
operation in Cambodia is provided. |
| Year | 2004 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-04-91 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Lalit M.; |
| Examination Committee(s) | Broustail, F .J. ;Zimmermann, Willi ; |
| Scholarship Donor(s) | AIT Fellowship; |
| Degree | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2004 |