1 AIT Asian Institute of Technology

Market opportunity for international Enterprise Resource Planning (ERP) providers in the Philippines

AuthorElemento, Rowena N.
Call NumberAIT RSPR no.SM-05-13
Subject(s)International business enterprises--Marketing--Philippines
Enterprise resource planning--Philippines

NoteA research study submitted in partial fulfillment of the requirements for the degree of Master Business Administration, School of Management
PublisherAsian Institute of Technology
Series StatementResearch studies project report ; no. SM-05-13
AbstractThis research study discusses the importance and value of Enterprise Resource Planning (ERP) software for international ERP providers, likewise to the local companies in the Philippines that belong to medium-sized enterprises. ERP packages are huge and complex. One person alone can not understand a single ERP system or compare it to others. The output of the survey shows that there are market business opportunities for international ERP providers in the Philippines. ERP implementation experts emphasize the importance of proper education and training for both employees and managers. The ERP solutions help businessmen to operate their businesses better by enabling them to obtain access to info1mation covering the company's accounting, finance, production, services, distribution, retail and wholesale operations, warehouse operations, materials handling and manufacturing, human resources and more. The ERP international providers should understand the market condition and local practices, as they approach the business opportunities in the Philippines. There is a need of local business partner as complementary assets. In the next five years, more and more companies that use new technologies in all types of processing inside and outside of a company are expected to acquire ERP.
Year2005
Corresponding Series Added EntryAsian Institute of Technology. Research studies project report ; no. SM-05-13
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Donyaprueth Krairit;
Examination Committee(s)Igel, Barbara;Dimmit, Nicholas;
Scholarship Donor(s)His Majesty the King of Thailand;
DegreeResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2005


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