1 AIT Asian Institute of Technology

The impact of generics on the corp protection business

AuthorSarda, Anshul
Call NumberAIT RSPR no.SM-05-96
Subject(s)Plants, Protection of
Generic products
NoteA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
PublisherAsian Institute of Technology
Series StatementResearch studies project report ; no. SM-05-96
AbstractThe study focuses into the crop protection business which forms a USD S24 Billion business on a global basis. The business consists of protecting the crops through specially identified and constituted Active Ingredients directed towards specific crop diseases and insects eating through the crops. There are 13 major Multinational Companies (across 3 tiers depending on their value size) and over 100 generic companies who are competitively involved in this business around the world. The business is segmented into 3 categories namely: Herbicides Fungicides Insecticides The study gives a brief outline of the world crop protection business and its future trend. It will discuss the Indonesian Macro and Micro economic conditions which are directly and indirectly a contributor to the crop protection business in the country. Each segment constitutes a wide range of active ingredients directed towards particular crop and crop category. Some ingredients are precautionary and are put before the crop has problems and some after. In Indonesia this business accounts for USD 268 Million shared by 5 major Multinational Companies and over 30 generics as on 2004 and is expected to grow @ 2-3 percentage YoY after adjusting for currency fluctuations. Thus it promises to be an attractive market considering the fact that most markets in this business is on the verge of saturation.
Year2005
Corresponding Series Added EntryAsian Institute of Technology. Research studies project report ; no. SM-05-96
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Kouwenberg, Roy
Examination Committee(s)Paul, Himangshu; Swierzeck, Fredric William
Scholarship Donor(s)AIT Fellowship
DegreeResearch report (M.Sc.) - Asian Institute of Technology, 2005


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