Buyer supplier strategic integration as a tool for competitive advantage : a study on Siemens ltd. (Thailand) | |
| Author | Hazarika, Asif Ali |
| Call Number | AIT RSPR no.SM-06-53 |
| Subject(s) | Siemens Ltd. (Thailand) Industrial procurement--Thailand |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report no. SM-06-53 |
| Abstract | This research study attempts to explore the local buyer-supplier relationship of Japanese and European firm (Siemens Ltd. Thailand) in Thailand. Buyer supplier strong collaboration is known as one of the significant parameters for gaining competitive advantage. Japanese firms are well known for their long term strategic relationship or maintenance of so called Keiretsu with suppliers; where as European firms are known for arms-length relationship with their suppliers. In depth study has been done to analyze the characteristics of a European (Siemens Ltd. Thailand) compared to Japanese firms; their vendor evaluation process, extent of involvement, sharing of information and relationship model with local suppliers. European firms normally have a right affinity towards multi sourcing and competition in buying, rather than development of long term relationship. There are some distinct key cultural component that plays a crucial role in maintaining a sustainable relationship with suppliers. So being a European firm Siemens Ltd (Thailand) need to consider about all key cultural factors for supplier relationship development. On the basis of both secondary and primary data from various sources, and in-depth interview with local suppliers, who supply materials for both Siemens Ltd. and Japanese companies in Thailand, this study tried to analyze and identify the critical parameters that lead to competitive advantage of a firm. The trend of relationship and adaptation made by both buyer and supplier and contact pattern are also addressed in this study. The most important finding is that even if the local Thai suppliers supplying materials to Siemens for long period of time, still the strength of relationship is not like Japanese buyer and suppliers. But still Siemens Ltd (Thailand) has some prospects to develop long term relationship with local Thai suppliers to gain competitive advantage. Few important recommendations for Siemens Ltd Thailand have also been incorporated in this study. |
| Year | 2006 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Beise-Zee, Marian; |
| Examination Committee(s) | Swierczek, Fredric William ;Sununta Siengthai ;Sravat, Anil Kumar (External expert); |
| Scholarship Donor(s) | AIT Fellowship; |
| Degree | Research studies project report (M. BA.) - Asian Institute of Technology, 2006 |