Modern mobile technologies and their impact on content providers | |
| Author | Hanser-Shecker, Emanuel |
| Call Number | AIT RSPR no.SM-06-61 |
| Subject(s) | Cellular telephone service industry Cellular telephone systems--Equipment and supplies |
| Note | A research study submitted in pa11ial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-06-61 |
| Abstract | The acceleration of technological developments in wireless networks up to 3G and beyond, as well as in the production of multi-purpose handsets has given rise to a large variety of content offerings. As a consequence, content providers deployed continuous efforts to enhance their services by multi-media features, m-Commerce and wireless Web related applications. In order to consolidate indications resulting from theoretical research, a survey has been conducted in view of assessing future development prospects in the area of content services. The relevant impact on content providers has been defined in terms of competition, challenges, threats and opportunities. Under this latter aspect, it seems to be established that the "digital divide" is shrinking, at least in the field of mobile communications. In an outlook, patent-based innovation trends in tele-communications are outlined, as well as technological developments expected in mobile network configurations and handset specifications as related to specific forms of content. The economic prospects for the mobile "players", namely content providers, seem to be more interesting in certain areas than in others, the consumer demand being largely driven by "technology readiness" which could lead to impressive shifts within the global market. |
| Year | 2006 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Donyaprueth Krairit; |
| Examination Committee(s) | Dimmitt, Nicholas J. ;Zimmermann, Willi ; |
| Degree | Research Studies Project Report (M. BA.) - Asian Institute of Technology |