| Author | Luu Bao Huong |
| Call Number | AIT RSPR no.SM-06-96 |
| Subject(s) | Liquefied petroleum gas industry--Marketing--Vietnam
|
| Note | A research study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration in International Business |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-06-96 |
| Abstract | Comparing to other markets in the ASIAN region, the Vietnamese LPG market is shared by too many participants. With the shortcoming legal framework, this market place is an increasingly competitive environment. Sixty trading companies arc serving a growing but small scale market. Meanwhile, international firms will enjoy new advantages when domestic supply source declines. All enterprises must purchase LPG from international suppliers. In the context of an intensive rivalry and unsustainable future growth, as a large state-owned trading LPG company, Saigon Petro must formulate a comprehensive long term strategy for guaranteeing its future growth. According to analysis findings, external trends are still weighed on favorable market conditions, and Saigon Petro is employing some rare and cost-to-imitated capabilities, company strategic choice should be market development. Then, strategy implementation will concentrate in leveraging infrastructure system, strengthening marketing strategy and improving organizational structure. Due to scarcity characteristics, proposed strategy intends to optimize company resources and capabilities, so that Saigon Petro is able to achieve as the leading company in Vietnam market, occupying the significant market share and increasing both top line and bottom line |
| Year | 2006 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration in International Business (Publication code = SM) |
| Chairperson(s) | Swierczek, Fredric W.; |
| Examination Committee(s) | Do Ba Khang ;Beise-Zee, Rian ; |
| Scholarship Donor(s) | Project 300, People Committee of
Hochiminh City, Vietnam ; |
| Degree | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2006 |