Designing optimal supply chain for sportwear : a case study of Adidas, Thailand | |
| Author | Somchoke Visuthiratsopon |
| Call Number | AIT RSPR no.SM-07-48 |
| Subject(s) | Business logistics--Thailand Sport clothes |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in International Business |
| Publisher | Asian Institute of Technology |
| Abstract | This research is about studying the right supply chain to product that impacts to the marketability cost of Adidas, Thailand. The research identifies the rooted cause of forced sell strategy of a sampling company and finds the solution to lessen the budget using in mark-down strategy. The aim is to realize the effective match between product type and supply chain in strategic fit model under different circumstances. The research problem, a highly relevant theme in strategic fit model is studied; what is the rooted cause of Adidas Thailand emphatically employs forced sell strategy. Beside, to give the guidance, this study provides a solution to diminish the amount of budget using for mark-down and return this amount as its revenue. The scope of this study is, thus, restricted to supply chains in an exclusive sampling company, Adidas Thailand where the product type is typical of fashion sport-wear and innovative products with relatively short life cycles. Furthermore, the marketplace environment of the scope is characterized by turbulent markets' need. The research material was collected from the sampling company based on interview and semi-constructed questionnaires. The study concludes that an unfitting in model plays an important role in having high marketability cost. To minimize this cost, there are two effective means to match supply chain. The first means is the concept of reduce uncertainty demand and the second one is flexible supply chain which is relevant to theoretical concept in the right supply chain to a product. As a conclusion this study provides companies to realize the useful of fitting in model. In addition to the mismatch result, the study provides a guideline solution to fit the supply chain and product, which seems to be a fairly untouched area in the literature. According to the selected research approach, these conclusions are valid within the case study. However, several issues should be further discussed. |
| Year | 2007 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Johri, Lalit M.; |
| Examination Committee(s) | Paul, Himangshu;Donyaprueth Krairit; |
| Scholarship Donor(s) | RTG Fellowship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2007 |