The choice of optimal channels in retail - internet vs store outlets : a case study of the jewelry industry in Thailand | |
| Author | Shrestha, Ashish Bahadur |
| Call Number | AIT RSPR no.SM-07-60 |
| Subject(s) | Retail trade--Thailand Jewelry trade--Marketing--Thailand |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in International Business |
| Publisher | Asian Institute of Technology |
| Abstract | Retailing is one of the top industries of Thailand. Thailand is amongst the top countries in the world in terms of the percentage of organized retailing in the country. Marketing channel plays the most crucial role in the retail business which allows products/services to be available to the consumers. This research seeks to compare optimal marketing channel in retail industry with a case study in jewelry segment of Thailand. It mainly focuses in comparing the most popular marketing channel so far - traditional retail stores against the upcoming buzzword - online stores. Technological advancement and its acceptance along with the ever growing global competition has led one to think of internet business as a next substitute for traditional retail stores. Hence this research study tries to find whether online stores can replace the traditional retail store or it is just a buzzword that is going to vanish into the thin air. |
| Year | 2007 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Beise-Zee, Rian |
| Examination Committee(s) | Donyaprueth Krairit;Chan, Bernard; |
| Scholarship Donor(s) | AIT Fellowship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2007 |