Mobile television and content providers : the convergence of media, Internet and telecoms | |
| Author | Carbona, Pierre La |
| Call Number | AIT RSPR no.SM-07-69 |
| Subject(s) | Convergence (Telecommunication) Internet Telecommunication |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in International Business |
| Publisher | Asian Institute of Technology |
| Abstract | The television is going mobile, capable to reach any mobile phone user through his or her handset. This penetration of the world of television into something as personal and irreplaceable as a mobile phone is starting to shake the base of two major businesses of the Information Society which are bound to become closer, if not to merge, namely media and telecoms, as a natural step in the convergence phenomenon. The economic players involved in the development which will support mobile TV as a new usage on a mobile phone are consequently facing both opportunities and threats, in addition to the competition among their own respective attractive markets. Most developed countries, and already some developing ones, are living the first years of mobile television, which is on the verge of something really unique, inherited yet different from regular TV. The broad collection of data for this study from research agencies, consultants, experts and companies on one hand, and from interviews of field people and focus groups of users on the other hand, allowed analysis of several insights, viewpoints and predictions, sometimes opposing, so that a comprehensive definition of mobile television can be given, embracing various formats. Besides, the relative position of each stakeholder and the pressure they will deal with in the next few years are explored, paving the way for an inevitable new deal on the management of content from the creation process to the distribution to the end user consumers. Some conditions for success and sustainability of the mobile television business are suggested, as well as the key success factors for operators and content providers to benefit from this new market. They especially encompass cooperation, progressive shift from recognized and popular content to innovative and mobile-exclusive creations, and finally focus on personalization and interactivity. |
| Year | 2007 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Dimmitt, Nicholas J.; |
| Examination Committee(s) | Donyaprueth Krairit;Kauranen, Ilkka; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2007 |