Attitudes and behavior of major stakeholders : the case of Ta Prohm Temple, Angkor Region, Cambodia | |
| Author | Sok Lang |
| Call Number | AIT RSPR no.SM-07-75 |
| Subject(s) | Ta Prohm Temple Tourism--Cambodia |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in International Public Management |
| Publisher | Asian Institute of Technology |
| Abstract | Tourism industry is the second-greatest source of hard currency after the textile industry in Cambodia. In 1993, after Angkor was added to UNESCO's World Heritage List, only 7,650 visitors ventured to the site. In 2006, almost 900,000 tickets were sold, and 3 million visitors are expected in 2010. Ta Prohm temple is the second target after Angkor Wat temple in Angkor region. Over capacity of tourists at the temple causes traffic jam and produces bad effect on the temple. The author did a non-representative survey among tourists and travel agencies and in-depth interviews with authorities and consultants focusing on their behavior and attitudes toward the quality, stress, impacts and responses towards Ta Prohm temple. Archaeological Survey of India (ASI) is working on the restoration and facilitation of tourists' flow while APSARA is studying new alternatives to disperse tourists to reduce 'stress' on the site. Tourists and travel agencies are aware of the danger and agree to follow the guidelines, if any so as to preserve the temple for future generation. Base on the findings, reinforcing the exiting regulation and introducing informational and soft law policy instruments should be enough and in accordance with the country's needs of revenue from tourism. |
| Year | 2007 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Zimmermann, Willi; |
| Examination Committee(s) | Dimmit, Nicholas J.;Donyaprueth Krairit; |
| Scholarship Donor(s) | French Government;AIT Fellowship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2007 |