Corporate social responsibility in Thailand and France | |
| Author | Mahe, Sophie |
| Call Number | AIT Proj. no.SM-07-06 |
| Subject(s) | Social responsibility of business--Thailand Social responsibility of business--France |
| Note | A project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Intemational Business |
| Publisher | Asian Institute of Technology |
| Abstract | Corporate Social Responsibility (CSR) becomes to be a central issue for companies. Nowadays most companies use it for their image. International organization which promotes CSR could study the companies concerns to better communicate with them. In order to find the common wants and attempts of companies worldwide despite differences this study presents the example of two companies from two different environments: Pranda Jewelry in Thailand and Armor Lux in France. After a study of the background and environment of CSR and companies I built a questionnaire about companies' visions and implementations of CSR. The feedbacks show us that companies have specific considerations and needs. International organizations could better adapt their communication. From the results we can decline six main recommendations that are as follow: to encourage companies in the initiative they are already involved in, to involve stakeholders in the promotion chain, to focus on the promotion of enhanced competitive advantages that companies can gain from CSR, to create new recognition tools, to segment the market of companies to adapt communication, maybe to change the terminology of CSR in order to make companies consider also economic relationship and environmental improvement instead of focusing mainly on "Social" aspect. |
| Year | 2007 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Zimmermann, Willi |
| Examination Committee(s) | Dimmitt, Nicholas J. ;Johri, Lalit |
| Degree | Project (M.B.A.) - Asian Institute of Technology, 2007 |