Social responsibility and tobacco companies | |
| Author | Himmi, Ihsane |
| Call Number | AIT Proj. no.SM-07-07 |
| Subject(s) | Tobacco Social responsibility of business |
| Note | A project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in International Business |
| Publisher | Asian Institute of Technology |
| Abstract | This project will deal the Corporate Social Responsibility of Tobacco companies. In fact after a presentation of the CSR notion in today's organization, I will analyze tobacco industry through several aspects that will enable the reader to decide whether tobacco companies can be socially responsible. After giving the reader a better insight about this industry, its bigger player, marketing strategies and promotional tools. I will investigate the ethical action taken by these tobacco companies. Then I will conclude by summing up all the key points and therefore it will be obvious that tobacco companies' biggest ethical issue is that they do not "practice what they preach." Finally I will, by relying on theoretical tools, give some recommendations to tobacco companies so they can improve their ethics. |
| Year | 2007 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Dimmitt, Nicholas J.; |
| Examination Committee(s) | Zimmermann, Willi ;Kauranen, Ilkka; |
| Degree | Project (M.B.A.) - Asian Institute of Technology, 2007 |