Marketing communication for a law firm in Thailand | |
| Author | Kanniga Cheawcharnchuskul |
| Call Number | AIT RSPR no.SM-06-26 |
| Subject(s) | Law firms--Thailand Communication in marketing--Thailand |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-06-26 |
| Abstract | Global business is a key factor which drives businesses in every country to perform in the global market. However to deal with other business sectors, the legal profession plays a major role to meet every party's satisfaction and comply legally. According to those causes, presently in Thailand demand for professional legal service increases while a limitation on marketing communication is strictly applied to legal businesses. This is a challenge for law firms to make themselves be known in the market properly and to present themselves to attract their target clients at the right time and place. The purpose of this research is to study the current marketing communication strategies of law firms in Thailand in order to know if this communication is effective or not and propose appropriate marketing communication methods for law fines. To be clarified more in the study, a local law firm named Somphob and Associates Law Office Ltd. is taken as a case study |
| Year | 2006 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-06-26 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Dimmitt, Nicholas J.; |
| Examination Committee(s) | Swierczek, Fredric W.;Kauranen, Ilkka; |
| Scholarship Donor(s) | Royal Thai Government Fellowship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2006 |