Customer to customer online shopping preferences in China's e-commerce | |
| Author | Liu, Jieting |
| Call Number | AIT RSPR no.SM-07-05 |
| Subject(s) | Electronic commerce--China Teleshopping--China |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | Since 1993, the concept of e-commerce was introduced into China market, the development of e-commerce growth rapidly in the decade. In 2002, China became the second largest Internet market and the biggest mobile phone market in the world. It is estimated that with China's entry to the WTO, its commitments to liberalization in the telecommunication and financial services sectors will spur e-commerce development in this country. E-commerce is a revolution of the way to do business. Online shopping has been becoming more and more popular in China's e-commerce segment. Retailers and customers are joining in and enjoy the online shopping e-commerce business, especially C2C online shopping e-commerce. Because of the improvement and maturing of the environment, the transaction volume of China C2C e-commerce has quickly increased in recent years, in which the development was the most rapid one. This paper is aimed to figure out the situation of China e-commerce and identify the key issue emerged in C2C online shopping environment. It will provide C2C online shopping web sites operators with the customers' perspective and give suggestion to these operators to improve their business. |
| Year | 2007 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, Fredric W.; |
| Examination Committee(s) | Dimmitt, Nicholas J. ;Sununta Siengthai; |
| Scholarship Donor(s) | Asian Institution of Technology Fellowship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2007 |