| Author | Jiraporn Pooksook |
| Call Number | AIT Thesis no.CS-11-13 |
| Subject(s) | Internet advertising.
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| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Computer Science, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. CS-11-13 |
| Abstract | This thesis aims to find an approach to create an online advertising message. We address to the use of psychology trigger in advertisements creation. With the capabilities of Combinatory Categorial Grammar, we process information in the form of natural language. To use an output of CCG parser and Boxer, we need to define the characteristic of the output in terms of logical form by creating the algorithm to convert the output which is in the form of a discourse representation structure to the logical form. We apply the generated logical forms to the created algorithm which aims to select an appropriate technique called psychology trigger in order to create an advertisement. Next, the procedure of transforming the logical form to the natural language of advertisement is explained. Finally, the system prototype is presenting as well as the result it produces. |
| Year | 2011 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis : no. CS-11-13 |
| Type | Thesis |
| School | School of Engineering and Technology (SET) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Computer Science (CS) |
| Chairperson(s) | Phan Minh Dung; |
| Examination Committee(s) | Vatcharaporn Esichaikul;R.M.A Premanandana Rajatheva; |
| Scholarship Donor(s) | Naresuan University, Thailand;Royal Thai Government Fellowship; |
| Degree | Thesis (M. Eng.) - Asian Institute of Technology, 2011 |