| Author | Pradhan, Bonny |
| Note | A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of
Master of Engineering in Information Management |
| Publisher | Asian Institute of Technology |
| Abstract | On-Demand Services (ODS) connects service providers to consumers on a platform facilitating the immediate supply of goods or services at the request of the consumers. The technology has disrupted traditional industries of transportation, accommodation, health, supply chain and delivery services by providing the right service at the right time. The objective of
the study was to develop a conceptual model for on-demand services’ niche market implementation. Previous studies have introduced the models for ODS and niche markets. This study has integrated the components of these models and included the strategies and success
variables for ODS niche markets to develop a general ODS niche market model. Expert interviews were conducted with academicians and platform owners from different industries
like food delivery, transportation and travel and hospitality to validate the model and prioritise the strategies and success variables. Another objective of the study was to illustrate the general model through a ride hailing application for women. A specific model was proposed
and validated by experts followed by a questionnaire survey. The survey result was used to prioritise the strategies and success variables in the specific model. Safety and security proved to be the most important to maintain perceived trust on the service. The features of a prototype application were designed based on the finalised specific model. The application was developed using a prototyping tool and shared with users to collect feedback on whether it was in line with the success variables listed in the model. The general and specific
model and the prototype application can be used as a reference by academic and business community for implementing other niche market solutions for other ODS applications. |
| Year | 2020 |
| Type | Thesis |
| School | School of Engineering and Technology (SET) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Vatcharaporn Esichaikul; |
| Examination Committee(s) | Dailey, Matthew N.;Hossain, Julaikha B.; |
| Scholarship Donor(s) | Asian Development Bank-Japan Scholarship
Program(ADB-JSP) |