Marketing of Burma gem through electronic commerce | |
| Author | Kay Thwe Htwe |
| Call Number | AIT RSPR no.SM-00-14 |
| Subject(s) | Gems--Marketing Electronic commerce--Myanmar |
| Note | A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no.SM-00-14 |
| Abstract | Information Technology is changing the world in all aspects. With its advent, also in business sector, it brought about the challenging technology of Electronic Commerce in the form of most efficient and effective ways. The purpose of this research is to investigate the potential of Electronic Commerce in Burma particularly in gem trading. This comparative approach primarily specifies the practices and procedures of working gem Electronic Commerce over the Internet. From that learning, this research explores how to implement the gem Electronic Commerce in Burma by pointing out the requirements of Burma Electronic Commerce infrastructure and suggests that it might be the necessity of Burma to catch up with the arising Electronic Global Village. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no.SM-00-14 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Sunanta Siengthai;Hyun, Young-suk; |
| Scholarship Donor(s) | Government of Switzerland; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |