Thai traveler's perceptions toward the Internet and electronic commerce | |
| Author | Nampol Laprawit |
| Call Number | AIT RSPR no. SM-00-56 |
| Subject(s) | Internet (Computer network)--Thailand Electronic commerce--Thailand |
| Note | A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-56 |
| Abstract | Recently, the electronic commerce in Thailand is not fully developed, especially in tourism industry. There are many Thai companies have launched their websites but less than 10 percent have full electronic commerce transaction. One of major difficulties in the development of electronic commerce is lacking of statistical information about its potential customers. In tourism industry, to know the traveler's perceptions toward electronic commerce, conectly, is considered as one of the major aspects in the development of tourism electronic commerce. The survey had been conducted at Bangkok International Airport to examine Thai traveler's perception toward electronic commerce. It has been found that there is significant proportion of Thai travels accessing to the Internet. Most of Thai travelers understand, correctly, what electronic commerce is. However, very less of them do confident on the payment system of the Internet. This may be considered as a major obstruction of the development of electronic commerce in Thai tourism industry. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-56 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Tang, John C.S.; |
| Examination Committee(s) | Bechter, Clemens;Sununta Siengthai; |
| Scholarship Donor(s) | Asian Institute of Technology Partial Scholarship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |