| Author | Nguyen Vu Quang |
| Call Number | AIT RSPR no. SM-00-83 |
| Subject(s) | Marketing--Vietnam--Ho Chi Minh--Management
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| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-83 |
| Abstract | The Vietnam's garment industry generates one of the highest export turnover thanks to the low labor cost and optimization of technology in-use. Recently, the export turnover has been stagnant due to the affects of the regional financial crisis and the growing competition of other low-cost countries in the region. This research study was undertaken to assess Viet Tien company's operation under the condition that many garment state-owned enterprises have now started to pay attention to the domestic market as an alternative to enhance its survival chance. On the basis of analyzing the external and internal factors including competition, production, and consumption, this study tries first to identify the opportunities and threats, strengths and weaknesses of the company, and finally gives some suggestions related to marketing implementation of the company. A conclusion that can be drawn from the study is that the company needs to develop a comprehensive strategy to compete in the domestic market, and to do so, it needs to improve its marketing activities. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-83 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Trnong Quang; |
| Examination Committee(s) | Bechter, Clemens;Stoessel, Hans; |
| Scholarship Donor(s) | The Government of Switzerland I Swiss Agency for Development and Cooperation - SAV Program; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |