| Author | Dang Tran Bao Hanh |
| Call Number | AIT RSPR no. SM-00-94 |
| Subject(s) | Green marketing--Vietnam
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| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-94 |
| Abstract | Throughout the world, communities are confronted with evidence of environmental pollution. A growing number of environmental problems are global in scope and face all communities. Developing countries, including Vietnam, therefore have to cope with the dual problems of poverty and the consequences of environmental and natural resource degradation. Development policies and strategies therefore need to be designed and implemented to both alleviate poverty and improve community living standards, and to protect the environment. Besides that, Vietnam has adopted a policy strategy that encourages and is dependent upon foreign investment. A crucial priority for the development plans of the Vietnamese government to the year 2020 is attracting and utilizing a significant infusion of foreign capital. Coming form the demand of expansion business overseas, especially to developing countries such as Vietnam, Laos, Myanmar, a case study was undertaken to devise market entry strategy for a Singaporean company to enter the enviromnent sector in Vietnam. The study was conducted to examine the business in environment industry and to determine whether the industry is attractive for foreign companies to enter Vietnamese environmental market. The company situation analysis was carried out to determine the strengths, weaknesses, opportunities and tlu·eats for Altech Company. Moreover, the strategic audit withdrawn from company reports has helped further understand the current situation and strategic posture of the company. Finally, various options for entering the market were analyzed and the choice of most suitable entry strategy was proposed with their advantages and disadvantages as the outcome of this research. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-94 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Do Ba Khang; |
| Examination Committee(s) | Swierczek, Fredric W.;Johri, Lalit M; |
| Scholarship Donor(s) | Govenm1ent of Switzerland/ Swiss Development and Cooperation (SA V); |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |