| Author | Nguyen Thi Dieu |
| Call Number | AIT RSPR no. SM-00-95 |
| Subject(s) | Rice--Vietnam--Can Tho--Marketing
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| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-95 |
| Abstract | Rice is the strategic product of Vietnam in providing sufficient staple food for the whole population and being one of the main earners of foreign currency of the nation. Can Tho province is the biggest province in the Mekong River Delta, usually known as the rice basket of the country. This study aims at analyzing the current marketing channels of this commodity in Can Tho province. It also examines the existing situation of rice processing, storage facilities and transportation system in the region. Finally, it suggests a marketing strategy to support rice exporting from the delta. A research, including questionaires survey and in-depth interviews, of farmers, traders, millers/polishers.and companies in rice trading in Can Tho province, was conducted in December 1999 to provide background information for the study. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-95 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Truong Quang; |
| Examination Committee(s) | Swierczek, Fredric William;Stoessel, Hans; |
| Scholarship Donor(s) | Government of Switzerland/Swiss Agency for Development and Corporation (SA V); |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |