Cultivating PTT digital interactive experience by data mining | |
| Author | Millibhu Ratanaprathum |
| Call Number | AIT Caps Proj no.ICT-13-02 |
| Subject(s) | Data mining Smartphones Cell phones Telemarketing |
| Note | A Project submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Engineering in Information & Communication Technology, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Series Statement | Caps. Proj. ; no. ICT-13-02 |
| Abstract | With an energy declination situation while competition still exists, PTT is trying to improve their digital marketing strategy to attract more customers. Therefore, PTT is focusing on introducing digital interactive experiences. By doing that PTT decided to use the knowledge of Data Mining to accomplish their target. The objective of this Capstone project is to segmentation the group of PTT customer into two groups, which are smartphone user and regular cell phone user. And analyze their technology usage for further use of marketing strategy. The methodology for segmentation customer is Decision tree. For analyze their technology usage is association analysis. |
| Year | 2013 |
| Corresponding Series Added Entry | Asian Institute of Technology. Caps. Proj. ; no. ICT-13-02 |
| Type | Capstone Project |
| School | School of Engineering and Technology (SET) |
| Department | Bachelor Degree |
| Academic Program/FoS | Information and Communication Technology (ICT) |
| Chairperson(s) | Sumantha Guha; |
| Examination Committee(s) | Raphael Duboz; |
| Degree | Capstone Project (M.Eng.) - Asian Institute of Technology, 2013 |