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Strategy for growth of financial services for non-corporate customers : a case study of Cambodian banks | |
Author | Vong Sokhal |
Call Number | AIT RSPR no. SM-99-01 |
Subject(s) | Banks and banking--Cambodia |
Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
Publisher | Asian Institute of Technology |
Abstract | Singapore Banking Corporation (SBC) Bank is local Bank that has operated officially it business since on 27111 October 1993 with the paid-up capital of USD 5,000,000.00 and an authorized capital ofUSD 15,000,000.00. Therefore, this research analyze the management style of the SBC Bank how well they are able to manage and convert their asset and liability into earnings as well how effective ratios of financial statement analysis will be taking into account in order to evaluate the SBC Bank's performance. Then, the research will describe from the factor analysis for finding out the specific factors from SBC Bank's employees' and non-corporate customers' perspective, which affect the financial service quality. As well how the human factors: employees and customers will be influenced the service quality. Finally, the research will illustrate the correlation between these two human factors' perspective how strong positively and negatively correlated each other. Finally, the research found out that SBC Bank has been well performed by offering customers with quality of services in terms of prompt services as well as simple process and procedure. In addition, SBC Bank has been strongly motivated employees to work and be responsible their jobs well. |
Year | 1999 |
Type | Research Study Project Report (RSPR) |
School | School of Management |
Department | Other Field of Studies (No Department) |
Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
Chairperson(s) | Gupta, Jyoti P.; |
Examination Committee(s) | Swierczek, Fredric William;Bechte, Clemens ; |
Scholarship Donor(s) | French Government; |
Degree | Research studies project report (M.B.A) - Asian Institute of Technology, 1999 |