| Author | Phan Trieu Anh |
| Call Number | AIT RSPR no. SM-99-102 |
| Subject(s) | Internet marketing--Vietnam
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The purpose of this research is to investigate whether it is an appropriate time for
Vietnamese businesses to use Internet as a promotion tool as well as the extent to which
Internet should be implemented.
First the brief overview of the Internet is given, which describes the mechanism of
operating, outstanding features of the Internet, the opportunities for business use and the
Internet as strategic business component for creating advantages for firms.
Then the current use of Internet in Vietnam is introduced. The Internet is examined for
multiple aspects of cost benefits, environmental scanning, virtual value chain to get to the
conclusion of the appropriateness of the Internet for Vietnamese businesses.
Finally, the guideline for Vietnamese businesses to apply Internet for business is
proposed to improve the chance of successful implementation in the Vietnam Internet
business infancy. |
| Year | 1999 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Johri, Lalit M.; |
| Examination Committee(s) | Bechter, Clemens; Speece, Mark W. ; |
| Scholarship Donor(s) | Government of Switzerland; |
| Degree | Research studies project report (M.B.A) - Asian Institute of Technology, 1999 |