| Author | Ly Thi Minh Chau |
| Call Number | AIT RSPR no. SM-99-103 |
| Subject(s) | Business planning--Vietnam
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Rang Dong Plastic company is one of the most successful companies in terms of high
market share. It has produced plastic products of various kinds in which PVC films is the
core product of the company. The PVC films product accounts for 70% of the market
share. However, in the competitive environment, Rang Dong Plastic company has faced
various difficulties especially the lack of the vision in the long term. The objective of the
study will therefore design a development strategy for the company in the long term.
Based on the examination and analysis of the external and internal environment, the study
will determine strengths, weaknesses, opportunities and threats (SWOT). Derived from the
SWOT and based on the general process of strategy formulation, the study will develop the
most appropriate development strategy for the company. Finally some recommendations
are suggested for the company to be able to implement the proposed strategy. |
| Year | 1999 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierzeck, Fredric William; |
| Examination Committee(s) | Truong Quang; Bechter, Clemens ; |
| Scholarship Donor(s) | The Government of Switzerland; |
| Degree | Research studies project report (M.B.A) - Asian Institute of Technology, 1999 |