| Author | Pariya Vongvisessomjai |
| Call Number | AIT RSPR no. SM-99-78 |
| Subject(s) | Airlines--Reservation systems
|
| Note | A research study submitted in partial fulfillment of the requirements
for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | This research addresses the Seat Inventory Control Problems in the airline industry. Extensive review of recent research literature on the various solutions is carried out and a careful analysis is conducted on the actual passenger reservation data of a specific route at a prominent airline in Asia. The Expected Marginal Seat Revenue (EMSR) Model by Belobaba (1987) has been selected as a decision making tool since it is easy to use and it has provides a natural alternative to the optimal policy. A computerized application of EMSR model is developed and revenue improvement is measured. It is shown that the application can improve revenue especially for some important discount classes significantly. |
| Year | 1999 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Do, Ba Khang |
| Examination Committee(s) | Tang, John C.S.;Vatcharaporn Esichaikul; |
| Scholarship Donor(s) | Asian Institute of Technology; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1999 |