| Author | Duong Thi Kim Chung |
| Call Number | AIT RSPR no. SM-99-109 |
| Subject(s) | Revenue management--Vietnam
|
| Note | A research study submitted in partial fulfillment of the requirement for the degree of Master of Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-99-109 |
| Abstract | While Vietnamese hotel companies are looking for solutions for the current stagnation,
managing revenue is one area that has been paid less attention. The purpose of this study is to
explore possibility of appropriately using Yield Management technique to help a domestic
hotel increase revenue. Huu nghi hotel, the best hotel in Haiphong has been chosen as a case
for the study.
First, through a review of literature on the Yield Management and its practical
implementation, benefits, conditions and limitations when the techniques are applied in the
hotel industry are highlighted.
Second, through a problem solving approach involving: (1) understanding the context in
which the hotel is operated, goals and constraints (2) investigating of practices relevant to
managing and improving revenue in the hotel (3) analyzing the hotel's demand, difficulties in
the operating process are pointed out.
Finally, a more appropriate segmentation scheme and a pricing proposal are given to help the
hotel overcome the difficulties in boosting its revenue.
|
| Year | 1999 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-99-109 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Do Ba Khang; |
| Examination Committee(s) | Tang, John C.S.;
Stoessel, Hans; |
| Scholarship Donor(s) | The Government of Switzerland ; |
| Degree | Research studies project report (M.B.A) - Asian Institute of Technology, 1999 |