| Author | Tran Ba Nhan |
| Call Number | AIT RSPR no. SM-99-121 |
| Subject(s) | Competition--Vietnam
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The objective of this study is to investigate the external and internal factors of Vietnam's
fisheries industry to identify an appropriate strategy for Baria-Vungtau Seaproduct
Services Company.
The study shows that the Baseaserco need to follow consolidating strategy by increasing
capacity of seafood production, establishing material base as well as improving its quality
products, for enhancement the market share in foreign markets. Regard to shipbuilding
business, the company should focus on building and repairing fishing boat and serving in
domestic market. Based on the analysis, some suggestions have been made to Baseaserco
so that the company can growth and cope with future challenges. |
| Year | 1999 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierzeck, Fredric William; |
| Examination Committee(s) | Truong Quang;Do Ba Khang; |
| Scholarship Donor(s) | Government of Switzerland; |
| Degree | Research studies project report (M.B.A) - Asian Institute of Technology, 1999 |