| Author | Ros Sokha |
| Call Number | AIT RSPR no. SM-99-5 |
| Subject(s) | Cellular radio--Cambodia
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of
Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Mobile communication is one of the fastest growing markets in Cambodia. The
service providers or Mobile operators are offering different promotion schemes.
The different models are developed in order to provide customers satisfaction.
The new, patterns of consumer behavior emerging have made the marketer pay
more attention and to learn more about them. The marketer has to know well their
customers and find ways to serve them. This market is becoming more intense
since it is the target of many service providers to set up innovative marketing
strategy in order to attract potential customers. The five-year plan, 1998-2003,
data provided by MPTC estimated this consumer market be 75, 700 consumers in
1999. This number will increase rapidly to 151, 700 consumers in 2003. From the
research finding, Ericsson has been ranked first for the reputation. Motorola is
rated as second place. Nokia is ranked in third place and Siemens has the least
recognition. Regarding the brand image, Motorola, Ericsson, Nokia are the most
well known brand nameS'. Technical capability is key to motivate people in
buying decision. |
| Year | 1999 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens |
| Examination Committee(s) | Gupta, Jyoti P.;Swierczek, Fredric W. |
| Scholarship Donor(s) | Government of France |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1999 |