Strategic supply chain management : a case study of Square Pharmaceuticals Ltd, Bangladesh | |
| Author | Haldar, Rajkumar |
| Call Number | AIT RSPR no. SM-99-34 |
| Subject(s) | Drugs--Bangladesh--Equipment and supplies Industrial management--Bangladesh |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Today's business environment is highly competitive. No businesses are now local anymore. Everyone is competing with both local and global players. Businesses find themselves standing at the edge of a new and exciting era fueled by unprecedented advancement in information technology. It's no longer an option to better manage and integrate the supply chain- it's must. If a company is to be competitive in today's market place, supply chain excellence is required practice. Management of the supply chain is concerned with achieving cost-effective satisfaction of end customer requirements through buyer supplier process integration. For effective integration of supply chain, a modem information system is required in managing the information flow in supply chain which has direct bearing on the overall performance of the organization. With an integrated supply chain management strategy in place, the company can simultaneously improve customer service and reduce inventories which will help the company to gain economic and competitive advantage throughout the entire product life cycle. The objective ofthis study is to understand the strategic supply chain management and the role of information systems on it. In order to have a clear understanding on strategic supply chain management, an exploratory case study on Square Pharmaceuticals Ltd. was conducted, which consisted of in-depth interviewing of people knowledgeable about the area and willing to share their experiences. At the end, from experience of this study , some recommendations are made which might be helpful for Square Pharmaceuticals to achieve their supply chain's objectives. |
| Year | 1999 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Paul, Himangshu; |
| Examination Committee(s) | Bechter, Clemens;Lee, Jung Won; |
| Scholarship Donor(s) | DAAD (Government of Germany); |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1999 |