| Author | Cheng, Wanxiang |
| Call Number | AIT RSPR no. SM-99-61 |
| Subject(s) | Information technology--Taiwan
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of
Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Information technology (IT) is playing an increasingly important role in the present
competitive economic environment and the use of lT for competitive advantage has
become a hot issue. IT itself is not a competitive advantage and competitive advantages
can only be brought from how IT is used. Therefore, alignment between the business and
IT strategy of a firm should be made.
Since China's adoption of an open policy and enforcement of market economy in the late
1970s, small- and medium-sized enterprises (SMEs) in China have started to use ITs for a
competitive edge. It is necessary to evaluate how these SMEs utilize IT.
In this research, six trademark agencies from the Chinese trademark service industry are
selected as cases and an exploratory study is done on their IT usage.
The research shows that Chinese trademark agencies· in general are still in an early stage
in Nolan's stage model of lT growth and have little IT sophistication. They have acquired
advanced IT but lag far behind in IT management owing to a lack of building of
managerial skills. This state of less IT sophistication and the unbalance between IT use
and IT management leads to a large waste of resources and insufficient exploitation of IT
opportunities.
Therefore, it is suggested that the Chinese trademark service companies focus on IT
management and develop skills in this area. To compensate for the lack of management
skills, long-term professional consulting and training could also be pursued. |
| Year | 1999 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Buchel, Bettina |
| Examination Committee(s) | Bechter, Clemens;Raub, Steffen P. |
| Scholarship Donor(s) | DAAD |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1999 |