| Author | Hsieh, Nai-yueh |
| Call Number | AIT RSPR no. SM-99-63 |
| Subject(s) | Information technology--Thailand
|
| Note | A Research Study Submitted in Partial Fulfillment of the Requirement for the Degree
of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The development of information Technology (IT) is booming in the late 20th century. Not
only it is utilizing in business and military sectors for gaining benefits and advantages,
but IT also is using in schools for improving the education as teaching, learning and
scoring. International schools in Thailand also use IT in administration as accounting,
human resource management, and inventory monitoring. The great power of IT has bring
visible benefit to some of the schools by applying it in the field of information collecting
and marketing.
The market of international school is steadily f,>Towing in past decade. There are 40
international schools with approximately 15,000 students now in Thailand. Suffering
during the economic crisis in 1997, the schools began to treasure financial
management and Information Technology for survival and development.
This research focuses on Information Technology usage of the international schools in
Thailand, study how they are using IT in education and management. The goal is to
find out the relationship between the current school operation, IT and Competitive
Advantage of the schools.
It was found that:
"In average, the schools who have email address
got higher growth rate in number of student"
"In average, the schools who have both email address and internet homepage
got highest growth rate in number of student"
This conclusion supports that Information Technology is a good tool to the market
growth of international schools.
In conclusion, the researcher proposed that the bigger and elder schools shall focus on the
growth and alliance, the smaller and younger schools should focus on innovation. |
| Year | 1999 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Buchel, Bettina |
| Examination Committee(s) | Do Ba Khang;Raub, Steffen B. |
| Scholarship Donor(s) | Taiwan Government |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1999 |